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this is a tally from when we were researching which ideas people preferred we had to do this primary research because our group had two equally good ideas that we could not decide between on which was the better. from the primary research we conducted we found that the more popular ident idea was the apple falling from the tree so this will be the idea we will go for. the final results came out to being that 9 people voted for the apple and 7 people voted for the cloud idea.

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This is the opening scene to the good life. our group looked at this opening scene and decided that it would be a good idea to take the style they had used for making the text appear and apply it to our own idea.

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https://padlet.com/josh_lighten/g95xaai5h3vw

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This website is the website for the national lotteries funding website. this is one of the main funders for families feeling safe.

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This website is very similar to families feeling safe they both play the same role. looking at this website will help me to understand other services that families feeling safe can do.

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Visuals
Looking at this advert the animation used makes it very welcoming to a young audience the animation starts out using darker colours and very bold strong and hard font this is to how the stress and cause the viewer to understand how uncomfortable the child is. But further in to the advert the colours become lighter on the child's side of the call and the texts starts to become more relaxed and it has a more bubble like feel to it this gives the whole advert a more relaxed feel and portrays the relaxed feeling the child has talking to the person. by the end of the advert most of it is light colours to indicate that the child is almost fully relaxed and comfortable talking to childline but there are still some dark colours to indicate that all of the problems aren't fully gone but talking to childline is helping. The silhouettes effect in this advert makes the advertisement more simplistic and allows the message, which is being portrayed, easier to understand and take in by the viewer. Also the way that the advert starts with the things blowing in the wind is to portray the mess going on inside the child's mind. childline is shown to clear and get rid of all of the rubbish and help to make the child's mind clear again which is shown by the calm feel at the end.

Sound
The sounds used in this advert signify how the child is feeling for example at the beginning it had very scratchy sounds. these sounds are to make the viewer feel uncomfortable and uneasy the sounds slow down and there are less sounds in the background by the end of the advert this is to signify that the child has calmed down and is more relaxed speaking to child line about their problems.

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From doing the test animations i have found some problems one of these problems is that the arms and legs didn't move so i had to cut them off and move them separately to create the illusion that the figure is moving along the page. i also had the problem of moving the figure along and finding where the arms and legs were and how high or low they were. the way i would over come this problem would to use split pins to attack the limbs to the figure and move the whole figure as one piece. After doing one ale of moving the character i realised that i needed to move the legs more gradually to make the illusion seem more realistic. this is shown in the preview video.

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In today's lesson i was firstly looking at different silhouette advertisements and i was able to write up my findings in to a research document. from my research i have been given inspiration to slightly change my end idea for my TV-Ident. i looked at the original apple 'iPod' advert and found that the silhouettes were very effective. i have found that today my research skills have been improved due to Harvard referencing everything. I also had a look at some of the investors in to families feeling safe and some of the people they are helping this gave me some more information for me to work with and some more research info to develop my idea. Tonight i hope to make some of my test objects for doing the animation tomorrow i will do this using photoshop and printing and cutting out the objects tomorrow.

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28/09/16

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28/09/16

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my first initial idea was to use claymation for my project and use stop still but from doing some research and looking at the volkswagen 'think blue' advert i think that i will now use silhouette's to create the TV-Ident. i will use my graphics design skills to create the silhouettes. i will do it as a dark to light theme to create the effect of the company being the light in the darkness

Edit 28/09/16
I have now changed the idea for my idea this is due to the inspiration of other advertisements which use silhouettes such as the iPod advert. i am now thinking o using multiple colours instead of just a white colour. This will make it more appealing to the younger audience and make it more of an appealing advert for people to watch and show in schools which is the main target audience for this TV-Ident.

Edit 11/10/16
from doing test animations i have now realised that i will need to use cardboard instead of paper and i will need to use wire for the arms for the character i also feel that using multiple colours might look slightly like a drug trip which has led me to change my idea again so that i will still use different colours but they won't change as the animation moves they will stay in singular places and move along.

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- looking at different councils and gathering information on what protection they offer

- research in to stanstead airports protection

- Do a questionnaire for schools to answer

- Set up questionnaire online using surveymonkey

- The name change

- How people feel about what the service does

- Questionnaire on what to include in the TV-Ident

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In the lesson today we were going over the research we have to do  for the TV-Ident such as the time it lasts for the colour of it and the style of animation used for it. We then went on to doing some animation using cal and computer programs we experimented using one and two shots per move this showed us how doing one shot made the scene faster and doing two shots made it slower we also experimented with doing bounces and clashes which meant that we had to squish and pull the ball to make it look more realistic. we also net on to make a character crawl across the page using ones and twos to speed up the character and slow the character down i feel that today i have developed my skills in animation and collecting research

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Colour Scheme - the colour scene has t match their logos colours.

Length - the length f the TV-Ident will match the default length of TV-Idents

Style of animation - I have decided to use claymation for my project as it would best suit the style i want to go with.

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What they do- train groups or individuals based around protection.

Aim of the TV-Ident- to reboot their company with a different title and more professional but welcoming feel

Sources-
:http://familiesfeelingsafe.co.uk

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1 Individuals
2companies
3 types of animation
- claymation
- cut out
- Graphics
- Object
- Silhouette
4 work done by individuals
5 work done by companies
TV IDENT
6 company website
7 colour scheme
8 length
9 content info
10 style of animation

11research target audience

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In the past lessons we have been improving our knowledge on animation such as claymation. we researched certain individuals and companies to find out their areas of interest when it came to stop still animation . we had to then make a presentation on the information we had collated and we had to present it to the class. From doing the research we found out that clamation takes a lot of time to make also that everything has to be changed in small movements to make the animation smaller. We also had the brief from the company about what their main purpose is and what they wanted out of their tv ident.