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Questions for drink driving questionnaire (see results below) 

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Questions for drink driving questionnaire (see results below) 

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This is from Chloes pitch I have this to refer back to the idea I also think it is good to show this here since it has the orignal idea on. 

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This is from Chloes pitch I have this to refer back to the idea I also think it is good to show this here since it has the orignal idea on. 

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I chose this since it looked more effective and linked in with the video which most posters/adverts do. I made the "stay" a bit blurry and but blood on the word "Drive" to give the image of a crash. I also blurred the other two in the picture to make the middle person more visible and to ensure people look at the middle person.

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These are some of my ideas for the poster 

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These are some of my ideas for the poster 

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I really like the bottom left one so I might consider suing it since it looks more effective than the other ones, the top two are when I was experimenting with photoshop and changed the colour intensity and played with shadows.

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This is my mood board and a few annotations for my print based advert 

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This is my mood board and a few annotations for my print based advert 

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Today's editing adding a stobe effect and adding music to first scene 

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Today's editing adding a stobe effect and adding music to first scene 

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I spent time at home to make these and printed them out on card and tied string onto them.

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These are the pictures of the rooms we considered using, I forgot to upload this since I got hung up on other work. So there's the Motionroom, the room with the blue door is J113 and the roadside.

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Me and Chloe wrote down some notes, e.g. Shotlist, and how many seconds each scene would last for [Estimated] We did this together I signed and wrote my name in purple at the bottom

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We wrote down what we needed and how many all we need to do is get it signed.

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We did this together I signed and wrote my name in purple I did that section of the storyboard. [Part 2/2]

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We did this together I signed and wrote my name in purple I did that section of the storyboard. [Part 1/2]

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This is our script for our production [Drink driving] 

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This is our script for our production [Drink driving] 

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This was a mindmap we did for social action project ideas. - We did this a few weeks ago but forgot to upload it- 

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This was a mindmap we did for social action project ideas. - We did this a few weeks ago but forgot to upload it- 

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This is our Location visit sheet (Risk Assessment) - Motion Room

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This is our Location visit sheet (Risk Assessment) - Outside (Roadside)

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This is our Contingency Plan

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This is our Location visit sheet (Risk Assessment) - J113 Photo Studio

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Small overview of what we're doing, Over the upcoming weeks.

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Industry Professional - David Yewdale - Sound engineer/Mixer

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Industry Professional - David Yewdale - Sound engineer/Mixer

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Industry professionals - Dean Semler - Camera Operator 

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Industry professionals - Dean Semler - Camera Operator 

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Industry professionals - Dede Allen - Editor

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Industry professionals - Dede Allen - Editor

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Industry professionals - Steven Spielberg - Producer

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Industry professionals - Steven Spielberg - Producer

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Industry Professionals - Tim burton - Director

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Industry Professionals - Tim burton - Director

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Industry professional - Research assistant. - Matthew Swarbrick

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Industry professional - Research assistant. - Matthew Swarbrick

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Final report - All findings together

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Primary research - survey monkey write up

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Primary research 1 to 1

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Audience research report [ABC,Rajar,RARB,NRS]

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Audience Reception theories

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https://www.youtube.com/watch?v=k9Z7tDLct1Y&feature=youtu.be

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Note: Couldn't upload it since there was an error, and there wasn't enough room on the other documents. 

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Note: Couldn't upload it since there was an error, and there wasn't enough room on the other documents. 

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Reception theories – How they apply to my deconstructions.

Here are a few examples of how these theories can relate to products that are being advertised today. My deconstruction on "The girl who didn't dress bright in the dark" can relate to the Hypodermic needle theory. This is based on the words in the advert that say "She always tried to look her best" also "Now she isn't so trendy" when she gets hit by the car. This is hinting that girls like to look their best everyday e.g. Perfect hair/clothes/ect. Since this advert is more or less aimed at children mostly girls, it is quite impressionable in an odd way since it might make them think "If I want to look nice/pretty ect. I need to safetycross roads and be careful" This is quite a nice way of putting a message and I think it works well.

Uses and gratification theory can be seen in most educational/social action adverts since it's usually about something important e.g. Road safety, like the one I did on "It's 30 for a reason" This can also be a two step flow theory based on the fact if someone sees the advert on TV, then sees their e.g. mum driving at a speed above 30 the person may say something about the advert, show them, which may change the person's habits having been told and shown the media. Uses and gratification on these kind of adverts is generally for knowledge. Since if you see the facts in the "It's 30 for a reason advert" you may go and look up more about it. E.g. How many deaths are caused by this kind of thing a year? It's about them finding out the media they are searching for.

My conclusion is that you can find many examples of these audience reception theories, I understand them well and find them intresting myself I will consider using some when I do the social action project.

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This is our scene from "The room" (We aren't actors!) but we pulled it off we explored loads of shots and edited it I think it turned out well but could've been much better having the pacing more layed out.

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This is a parts 1 and 7 / 7  of my advert deconstructions.

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This is a parts 1 and 6 / 7  of my advert deconstructions.

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This is a parts 1 and 5 / 7  of my advert deconstructions.

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This is a parts 1 and 4 / 7  of my advert deconstructions.

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This is a parts 3 / 7  of my advert deconstructions.

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This is my 2D advert deconstructions these are mainly social action print based ads

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This is a parts 1 and 2 / 7 of my advert deconstructions.

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These are some of my 2D advert deconstructions

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This is our creative mind map on ideas for our social action project.

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This is my risk assessment

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This is the shot list for the scene we had to do.

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This is our minuets of meeting 10/11/16