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Experienced certified tutors offer education programs on highly demanded new topics.

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Unfair advantage

My team is really a “dream”
one – we have been working together for decades and shared advantages and
responsibility for delivering high quality business education programs. We all
are well informed and trained in design and tutoring in distant education. All
products and services we offer are “first-hand” with minimal contextualization,
translation etc. discords. We will support these advantages via permanent
learning and training at available high quality education programs (MOOCs
designed and/or delivered by “gurus” in the subject of the course to be offered).
We will apply the most advanced technologies of online tutoring. 

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Unfair advantage

My team is really a “dream”
one – we have been working together for decades and shared advantages and
responsibility for delivering high quality business education programs. We all
are well informed and trained in design and tutoring in distant education. All
products and services we offer are “first-hand” with minimal contextualization,
translation etc. discords. We will support these advantages via permanent
learning and training at available high quality education programs (MOOCs
designed and/or delivered by “gurus” in the subject of the course to be offered).
We will apply the most advanced technologies of online tutoring. 

# data[].attributes.headline
 

Key metrics for my business:

1.      Number of students enrolled per time period (a year)
and per course;                               2.      Number of complaints from customers per time period
and per course;                                    3.      Revenues per time period/course;                                  4.      Number of new course offered (per season);                       5.      Degree of customers’ satisfaction (polling results);

6.      Tutors’ qualification (annual testing results).

# data[].attributes.subject
 

Key metrics for my business:

1.      Number of students enrolled per time period (a year)
and per course;                               2.      Number of complaints from customers per time period
and per course;                                    3.      Revenues per time period/course;                                  4.      Number of new course offered (per season);                       5.      Degree of customers’ satisfaction (polling results);

6.      Tutors’ qualification (annual testing results).

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Consumers pay for intangible assets: knowledge and/or skills the tutors transmit to them or develop in them accordingly. They pay for tutors’ skills in providing instruction, cognitive and social presence in the online education environment (good tutoring) as well. All the assets to be paid for are easily accessible 24/7.
Online education environment will be “a tutoring”, not “teaching” one including:
·         Openness;
·         Variability;
·         Provocation;
·         Redundancy.
Shortly speaking they pay for demanded knowledge/skills and for high quality of education environment.

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My Channels                                    Before Purchase:

·               Social media
platforms – Facebook, Inter-Regional Tutors’ Association, VKontakte, Google+; 

·                                 Word of mouth at
events or meet-ups – conferences on online learning (Smart Consult etc.,
International Institute of Management LINK, Summer Universities on Tutoring),
papers on tutoring including trans-cultural issues, papers on online learning
including humanizing of online learning environment. 

·       Advertising – Yandex Direct. 

During Purchase:

·                   Main website – SHG Berkana
web-site, Ra-Kurs, 

·        
Conversations with
sales or other team members –Skype, Smart Consult, Mirapolis, We Collaborate;

·                           After Purchase:

·                    Follow-up “Thank
you!” notes –SHG Berkana site, 

·                Email updates on new
products or features - SHG Berkana site        Customer feedback
surveys - SHG Berkana site, MonkeySurvey. 

 

 

# data[].attributes.subject
My Channels                                    Before Purchase:

·               Social media
platforms – Facebook, Inter-Regional Tutors’ Association, VKontakte, Google+; 

·                                 Word of mouth at
events or meet-ups – conferences on online learning (Smart Consult etc.,
International Institute of Management LINK, Summer Universities on Tutoring),
papers on tutoring including trans-cultural issues, papers on online learning
including humanizing of online learning environment. 

·       Advertising – Yandex Direct. 

During Purchase:

·                   Main website – SHG Berkana
web-site, Ra-Kurs, 

·        
Conversations with
sales or other team members –Skype, Smart Consult, Mirapolis, We Collaborate;

·                           After Purchase:

·                    Follow-up “Thank
you!” notes –SHG Berkana site, 

·                Email updates on new
products or features - SHG Berkana site        Customer feedback
surveys - SHG Berkana site, MonkeySurvey. 

 

 

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Таблица 1Cost structure

|   | Costs per year
|   |  (€) | Russian rubles
| Sensors | 0 | 0
| radio | 0 | 0
| connectivity | 100 | 8 000
| course design | 100 | 8 000
| distribution | 100 | 8 000
| hosting | 50 | 4 000
| Tutors | 1 000 | 80 000
| Tutors training | 100 | 8 000
| web and mobile design | 50 | 4 000
| TOTAL per year | 1 500 | 120 000
| TOTAL per month | 125 | 10

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My service will provide Vladimir, Olga and Sergey with education programs drown upon recent research and concepts in areas they are interested in. I will serve as a short and direct bridge between providers of new, interesting and demanded knowledge/skills and those who must master them.

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Three problems Vladimi, Olga and Sergey need to be solved:
1) poor acess to actual  knowledge relevant to management and education especially tutoring
2) poor access to advanced technologies in design and delivering education programs
3) not enough possibilities to exchange knowledge and/or ideas re how to stay competitive under conditions of paradigmal shift

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These will be Vladimir, Olga and Sergey. Vladimir is a businessman owing and managing his small/medium business. Olga is a teacher with some competence in tutoring. Sergey is an educator responsible for design of online courses. To compete effectively they all have to develop their competences in designing, delivering and managing online courses. They are ready to invest in learning but need to be sure education programs they will be learning are high quality from both content and delivery points of view.