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We created the final video edits by deciding as a group which clips we liked the most, and portrayed the feelings of nostalgia, fun and happiness the most effectively. We made the decision to create one final video rather than shorter idents due to a slight lack of time management. Sam and Elijah edited the visuals, Georgia worked on video placement and I created the end logo. We worked together on the sound to ensure we were all on the same page and the work was cohesive. I enjoy the final product; I believe it evokes a strong sense of nostalgia, and embodies what we wanted the channel to represent; creativity, freedom and connection. We wanted the videos and sounds remain subjective in order to avoid forcing ideas into the audience's mind, thus leaving it open to interpretation. From the start of the project, we had always wanted the video to speak for itself, simply triggering familiar and positive feelings rather than trying to convince the audience of anything. With this, I believe we succeeded and I'm proud of what came from it.

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Layering voice clips as well as music to add dimension and layers. Starting with one singular voice clip, and overlapping/layering them alongside the music choice would be an interesting avenue to explore. I think it would create some kind of tension, builing up ultimately to the climax of the music drop where vocals begin. This would drown out the sound of the voice clips and then focus attention instead onto the ident's visuals.

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Final editing - colour alterations to make everything look less 'washed' and colours are more saturated and deeper.

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Story board to accompany the final ident

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Sam suggested this song as the sound piece. We agreed a a group that the sound conveys a strong sense of nostalgia, and aligned with the theme and the movement of the video. We also knew that we wanted a build up at the beginning where we could insert the voices taken from interviews, so this was perfect.

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I created this with premiere pro as well as photomash, as an option for the end clip of the video. I like the glitch effect and blur, however the video jumps a little to begin with. I'm unsure if this was created by the app or if the fault is due to my laptop, but can attempt to fix the problem if my group want to piush this idea further.

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Notes from inspirer talks/lecturers and workshops

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Notes from inspirer talks/lecturers and workshops

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Evidence of notes I took for the majority of lectures etc attended to inspire.

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We decided it would be more authentic to our brand identity if we made the letters ourselves for the logo. This is because - as creatives ourselves - using different materials, and physcially creating letterforms shows an onbious physical representation of creativity, especially within art/design. We revisited the letterform project with some of the letters, and also used different materials/objects to create letterforms. This also gives the channel its own sense of identity and individuality.

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Experimenting with type/colour as an introduction to the video.

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I created this video, focussing conveying fearfulness, an emotion taken from the opening sound clip from an interview I did, explaining an individual's associations with creativity. I used this to direct the mood of the video, choosing clips which i thought aligned with this; faces, movement, emptiness. I also added in the end title which i thought worked well. Although, I think in order to push the video forward, we should focus more on the videos which are being projected onto screen which we made previously.

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I physically created a cut out of the title, on card and tracing paper where we can place the stencil over the projector to create a physical clipping mask. I did this to explore the use of physical work over digital, which I have also experimented with. The difference with this method, however, is that it's easier to play around with which videos to use, and the addition of tracing paper can allow uis to explore texture and opacity in a different way.

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The screening offered a lot of valid and helpful pointers/advice to push our video further. After submitting a few different ideas for idents, it became clear that the videos only really suceeded in expressing the emotion/atmosphere as fun/nostalgic. By using different clips/sound and focussing on details such as colour it would be useful to consider this in future videos, refining the conveyed message in order to visually communicate effectively.

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I created this short video, intermixing videos I associate with creativity/have some value to me. I focussed on visuals I already have, including some from when I was a child/on trips (Berlin) etc. I think it's important for each member of the group to create at least one video we could use in the projections in order to withhold some diversity and promote inclusivity.

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Using sound clips I took, as well as videos taken from the shoot previously, Elijah added some music to create the first sample. This video will be used to direct creating more clips in a similar way, using sound/voices and a mixture of busy and empty clips. In the last clip, where the screen goes black, we could add in the title of the channel. I find the build up of the drums with the video extremely effective in building tension, where it is released by the images we have created.

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Process of creating font/logo for the end of the video. Creating a digital clipping mask allows the video behind to still be visible to the viwere so it is cohesive with the rest of the video.

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Responses and reflection on 25/3/21 shoot

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Responses and reflection on 25/3/21 shoot

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Sketchbook pages to show both group and individual responses and reflections in response to the most recent shoot.

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Raw montage of videos we created in this shoot. We wanted to focus on movement and human interaction to direct the atmosphere. Some particularly effective moments were captured during this, in which we will be able to apply in the ident.

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A sheet to show sketchbook work from the day of the shoot.

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Looking into ambient music - creating feeling and atmosphere. I think using sounds like this which have little layering and soft, ethereal sounds like this would juxtapose the busyness of the videos we have created. The sounds are nostalgic, and layered with voices/conversations related to the channel could push it into a direction that would align with the channel's ethos and attitude effectively.

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A sheet created to explore the outcome of the first test, considering different avenues to progress in exploring/to eliminate.

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Inspiration taken from a Fine Art Student at MMU (my flatmate, Lettice Tweedie). Lettice was experimenting with collaged videos/layering as well as playing with sound samples and voices. I particularly enjoy the layered voices or sounds taken from videos of real life. This gives the video a more raw and unfiltered feel, something I would like to portray in my ident.

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Using the human body as a surface to be projected onto. We enjoyed this idea because of the involvement of human interactions. It emphasises the themes of collaboration and connection, and something we decided to take further to play around with, possible including multiple people with a wide range of movements.

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Situated in Dongguan, China in a Mid-August festival, the show presented the history and development of the southern Chinese city with arrangement of sound, electricity and water. This show embodies movement and inclusion of natural elements.

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Notes taken from the sound workshop with Jo Roy. This was useful in teaching us about sound and how it can change the attitude and mood of a video to fit the requirements of the final product. Our team worked well in generating ideas, but were too slow in the creation oif this, meaning we lacked in time management.

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Our first set of experimentations with projection. In this clip, you can see us playing with the use of shadow to allow for development.

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A video to show some of my initial recordings which I carried out in order to develop and play around with.

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As a group, we are aiming to collect a variety of videos to include in a montage. These are extremely loose in what they must include, however should have some relation to creativity/collaboration. We are trying not to be too strenuous o what must be included to allow room from creative freedom and expression - which is the attitude we want to evoke in our channel/ident.

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Discussion, evaluation and development processes taken from a group meeting as well as practical application on the studio.

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Visual reference - Midnight Cowboy (1969)

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Visual reference - Midnight Cowboy (1969)

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As a group we were really interested in this clip taken from the film 'Midnight Cowboy'. The diversity of; texture, colour, pattern and image as well as projected images/videos creates an interesting outcome, which is visually intriguing to look at while possessing the opportunity to add in our own concept.

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Negativland is an American experimental music band which originated in the San Francisco Bay Area in the late 1970s. They often use sound samples taken from real life to guide their music and sounds. I like the idea of using real life sounds such as voices, especially given our channel's intent to portray connection and human interaction.

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Focus on the aesthetic aspect of the video and how we can source inspiratio from the past. this could also convey feelings of nostalgia/memory of the 60s/70s which is something we can play around wtih.

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PSYCHEDELIC LIGHT SHOW UFO 1967: Soft Machine

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Looking into the videos/music of musician Aphex Twin. I've noticed the stop-motion style included in this music video, as well as the process of the tide in the first part of the video. With this in mind, we could play around with changing videos into stop-motion videos, doing this by reducing the fps.

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Initial sound responses and direction to possibly include these within the ident.

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randomly 'mosh'ing selected videos to experiment with image and outcome. This means that I can edit videos simply and quickly to view a range of exciting outcomes and ideas to apply into the final video.

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Experimenting with video app Photomosh - altering pixels to manipulate video to give vertical lines which vary in movement and colour.

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danse serpentine - photomosh, 1 vertical pixel 

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I like how this video looked when mirrored due to the dynamic range of movement and parallels created.

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Asking the public - 'What sensations/feelings do you associate with creativity?'

We can use this question/answers to direct videos that we make; encapsulating a sense of emotion or feeling. This could make the videos feel more human and meaningful. We could also record the answers and use these for sound sampling? Playing with voice distortions etc.

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National Geographic Intro 10th Anniversary (1985)

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Initial mood board - considering our goals and what we would like to achieve with the ident as well as inspirations.

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Olafur Eliasson 'Your Uncertain Shadow (Colour)' 2010

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Possibility for digital explorations and manipulation -

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HDCOLORS - Colorful Kaleidoscopes with Added Value

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The Splendor of Color Kaleidoscope Video v1.1 Colorful Psychedelic Fractal Flame Visuals to Trip On

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The Weather Project, by Olafur Eliasson, at Tate Modern.

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Gucci Ken Scott ad - short advert made up of video montage of the process of the Gucci flower wall in Milan. Takes viewer on a short first-hand journey until the finished piece is seen from afar. I like how a narrative is created here, by focussing on PROCESS, until a last, beautiful still. This embodies creative process, as well as collaboration; something we can take as inspiration in creating a story/narrative with our ident.

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Experimenting with Camtwist - app which manipulates the image taken by a webcam

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Sonia Flacone - digital installation art - sensitive range of colour and movement to evoke emotion.

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Best Video Installation Art at the Biennale in Santa Cruz Bolivia by SONIA FALCONE

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Exploring the ability to physically project images/videos - possible use of humans placed in front of the projector - human interaction/connection/creation.

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0:00 / 1:36•Watch full video

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Further development of ideas with group - 16/3/21

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Inspiration taken from the natural world

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15 Unbelievable Places that Actually Exist

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Initial research into idents and video clips that we found interesting as a group.

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Initial ideas and development - 12/3/21