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Feedback is motivating, I believe without feedback you will be stuck in the same place, you need someone explaining improvements so your work for next time is better that before.

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This is the script for our presentation, we both worked on this and I made sure we made comments about one another.

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Final Major Project - Evaluation

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Location Release Form

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Equipment Audit Sheet

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I designed a handout to give to viewers for our presentation. I decided to stick to the opposites theme and make it simply black and white. The black represents the dark and the white represents the light, like yin and yang.

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Me and my team then decided that one video wasn't enough for the character, so we made a completely new video, one which was vibrant and different from the previous video we filmed. We wanted this video to show the character in a different light, literally. We used an open golf course for the character to use as an extension for his personality. We wanted this character to be formidable, open-minded and have a growing confidence, whilst the other character remains to seek confidence within and is more timid and shy.
We used the song Faithful by Drake from his new album Views. We looked up on the lyrics and it reflects emotion greatly from the first video, this song was the opposite of the previous song.

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Our first music video took 2 days for 4 minutes of footage, we both agreed that the footage we took was very limited so we wanted some better shots of the London altogether. During this task we knew how we was going to edit and what ideas we could use last minute which all worked out in the end.

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Me and my team then decided that it was time to film our video so we had enough time to review and edit the video before the evaluation. We made our mind up on starting the video lighter than the end of the video. We arrived at Central London earlier than expected and we found some amazing places to film but the weather wasn't right for our music video. We specifically asked for moody atmosphere and LED lights to feature in our video so that's what we did. We used the people, energy and architecture of London to produce our music video, we used a various choice of influences during production including, artists, directors and textures.
We mostly filmed around London's tallest skyscraper, The Shard. Central had the most monumental area featuring London's most popular tourist destination so it was fitting to set the video there.

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On “Fire & Desire,“ Drizzy expresses his dedication to one woman, who’s outside his grasp, already committed to another man.

She and Drizzy have already spent some time together, so he knows that they have a deep connection. The girl doesn’t know if she’s ready to leave her current man for Drake, though.

Speculatively, Drake might be singing to his former Cash Money labelmate Nicki Minaj,whose engagement to his rival Meek Mill has caused a rift in their historically flirty friendship. Meek could certainly be accused of “throwin' dirt on [Drake’s] old name.”

Drake told Zane Lowe on Beats 1’s OVOSOUND Radio that he and Nicki don’t really talk anymore but there’s no love lost:

[She’s a] person I have a lot of love for. A lot of love and a lot of respect. Not only for our past, and how much work and time we put in, but even just the way she dealt with the situation. I understand what love is, and I understand a personal situation. She dealt with me how I would expect her to — which was with class. I could only ever do the same.

The song also shares a name and subject matter with Rick James and Teena Marie’s classic duet from 1981, “Fire & Desire.” The song is about reminiscing over a former lover.

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It's probably one of Drake's slowest songs on the album and we decided to conquer this song instead of something fast-paced. We wanted the tempo of the song to flow with the music video and everything we put into it.

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A script was made to compare the directing and information of the video to the lyrics, a simple half-half page was made. Drake has just released his fourth commercial album and we finally decided to use this song for our music video. It's fresh, new and I know for a fact the audience will love it.

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A risk assessment was produced to overcome any barriers which may affect us when we are filming.

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This mood board explains the different type of influences will use when producing and editing my music video. Most of the artists featured are known globally and have a huge status in music

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Hip-hop artist Future collaborated with RnB singer The Weeknd to create his first single, Low Life, for his fourth album, EVOL.
The music video is dark and moody with a lot of shots of the different environments including derelict buildings and a modified vehicle, like something out of Mad Max.
The music video is dark and atmospheric with a lot of unique visuals, locations and props including derelict buildings and a modified vehicle, like something out of Mad Max. The videos intentions are most likely to make the viewer feel like the artists and actors in the music video are in a post apocalyptic world.
A lot of different shots are used in production for this music video including, mid shots, close-up shots, and varied shots.

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The RnB duo, Majid Jordan are the artists I examined next with their new music video "Learn From Each Other". It does have a little plot to it but also nothing major. It starts off with a girl who is actually singing the song on a small stage and looks at the main star Majid Al Muskati who are infact both looking at each other while the girl on stage is singing. She is expressing her love for him in the song and he realises it's for him. The music video has a lot of close up shots and mid shots, because it's all filmed in a bar there are no long-shots.

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The first music video I examined was The Weeknd's 'King off the Fall'. The music video has a slight story-plot but nothing major. It starts with the star, Abel Tesfaye aka The Weeknd putting his jacket on after leaving his bed. There's still a party going on in his house so everyone is drinking and having fun. Some of the lyrics said in the song actually sync with the music video, e.g. "About to leave the crib with a couple of my pirates", you see Abel leave his house with his friends who are of Somali/Ethiopian descent despite the stereotype but also a lot of East African people live in Toronto, Canada, where Abel is from.
The music video is also filmed in slow motion thus the frame rate per second is higher, it makes the music video that much more mysterious as the song already is, which is effective and from the 32 million views which are on youtube it is very popular.
The Weeknd was going to announce his tour to the fans so he dropped the song with it. There are a lot of different visuals used in this music video because it's a just a drop.  The video is unique and varies between, close, medium and long shots also adding specific lighting such as car lights and neon lights.

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Today was an opening exercise, we got into groups and planned our final major projects.
We immediately came to a conclusion and decided on making a music video as our final major project.